CROCS

Concept Store Burj Khalifa, Dubai

The international shoe company ‘Crocs’ has many customers worldwide. This company commissioned the design of a store in one of the largest shopping malls in the world, under the Burj Khalifa, in Dubai. Among the 1,200 stores located there, the challenge was to design a ‘Crocs Store’ that would stand out, be distinctive and display the many types of shoes, in different sizes and colors in a calm manner. Everything was scrutinized and redesigned: from the entrance, routing, panel walls and furniture, to the hanging of the shoes.

After completion, the Dubai store was a great success. Since its opening, the store has been turning a lot of sales for the company and the design is being used to further develop the concept for all new stores in EMEA (Europe Middle East & Africa).

 

Client: Crocs Europe BV

I.c.w.: Miguel Quesada van Beresteyn (Retail Store Development Manager, Crocs BV)

Completion: 2018